I’m fat so I’ll act like I think a fat person would.

I’m a loser so I’ll act like a loser would.

We enter into a never ending spiral of self hatred or something.

Really what we’re looking at is a flaw in the English language.

We can’t actually BE any of those things.

How much do you charge? It’s the instinctive first question, it’s also the least informative. Coach is their label, what they are to you is a problem solver or rather a solved problem(s) is the side effect you’re looking for.

Your job when selecting a coach of any sort is to ascertain if they can facilitate that.