2011-2017 To new beginnings

2011 My wife and I set up a gym. It's goal was to help busy business people to optimise health and performance. 

2011 we also got married and started a family

2017 my wife and I lost some really cool people that meant a lot to us. 

We have had an incredible adventure between 2011 and 2017, we have created a stronger relationship and a family that we love and helped a lot of people in the process. 

(some of the messages from people I have had the pleasure of working with over the last 6 years have blown me away and truly humbled me.) 

We have no regrets. 

But something its really cool to do from time to time is to say: 

I love this...
I don't love this...
I wish I had more time for this...

...and then rather than just let it be, take a step back and say. 

How can we do more of what we love? 
How can we do less of what we hate? 
How can we make more time for x? 

and then do it. 

We love helping people to live happier, healthier lives that have more freedom and fun. 

We hate the long hours we have worked over the last 6 years. 

I read a statistic recently that 80% of the time you spend with your children will happen before they leave secondary school. 

We love travel, and France and Denmark and living by the sea and skiing and spending time outdoors, and having time and energy with our children, and exercising, and walking and talking together, and waking up early and food and wine and reading and learning new things and sharing the stuff that works for us and our families and we believe... 

naively perhaps, 

that its possible to build our lives around these things first...

Rather than wait until we can maybe one day afford them, 

We believe that hard work, consistency and persistency and patience are all required to build a business. 

But we are taking a gamble. 

We are gambling on the fact that we can do the complete opposite of what society tells us. 

Not work hard all your life and steadily work toward the life you want, often swapping it for your health in the process...

But 

Setting up the life and health we want for ourselves and let that be what provides us with the energy, confidence, and passion to do the work to keep it. 

So we are moving to Denmark, but this is just phase one. 

There is so much more to come. 

Will it work? 
Will it fail? 

It will be an adventure either way.