They have always been people with a lot of responsibility. CxO’s, Partners, Doctors, Judges, Entrepreneurs etc

But back in my personal training days working with these folks I would be pulling my hair out trying to get them to create the habits necessary to achieve what they were paying me for.

Their lives were just so unpredictable.

They would get incredible results in 21,30 and even 60 day programs but eventually they would regress back to mean and back to the shape they were previously in.

That’s when I started exploring neuroscience and quickly discovered where I was going wrong.

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