I’m fat so I’ll act like I think a fat person would.

I’m a loser so I’ll act like a loser would.

We enter into a never ending spiral of self hatred or something.

Really what we’re looking at is a flaw in the English language.

We can’t actually BE any of those things.

Christina made this off hand comment to me while were skiing in France over Christmas

We were having that, are you going to make any New Years resolution conversation.

It sort of means, what would make next year better than this year when you think about it and I like that.

I had decided that I wanted to start growing my business in Denmark rather than just the Uk and I was unsure how I wanted to do it.

I couldn’t imagine not doing those things, but it’s more than just doing them.

They were outpourings of who I am or even facts of the world. I can’t stress this detail enough. I literally saw them as like limbs. Extensions of myself. It was only perhaps in fleeting moments when I didn’t...

Okay, first and foremost I am not making light here. I’m not suggesting that I am happy about what has happened. Neither am I suggesting that no businesses have fallen victim to the current or future side effects or what’s happening at the moment.

However, there were 5 things that were important before this that have now significantly increased in importance and that I believe is a good thing.

In fact they were ALWAYS the most important things but now and going forward their consequences will result in more rapid and undesirable feedback.

Imagine this. A three-year-old girl returns home from nursery one day with a piece of artwork she has created.

Mum and dad take the piece of artwork, look at it, and say "wow, that's amazing, I love it, I'm so proud of you. come here give me a hug. You are just brilliant”.