I’m fat so I’ll act like I think a fat person would.

I’m a loser so I’ll act like a loser would.

We enter into a never ending spiral of self hatred or something.

Really what we’re looking at is a flaw in the English language.

We can’t actually BE any of those things.

I could say what I want to say to my boss or my employees without fear of what they might think.

I could dance like nobody was watching and single like nobody is listening.

And a million other things.

Some even hold it up like a badge or a flag they climbed up a mountain to plant.

“ I don’t care what anyone thinks!”

Okay, first and foremost I am not making light here. I’m not suggesting that I am happy about what has happened. Neither am I suggesting that no businesses have fallen victim to the current or future side effects or what’s happening at the moment.

However, there were 5 things that were important before this that have now significantly increased in importance and that I believe is a good thing.

In fact they were ALWAYS the most important things but now and going forward their consequences will result in more rapid and undesirable feedback.

Imagine this. A three-year-old girl returns home from nursery one day with a piece of artwork she has created.

Mum and dad take the piece of artwork, look at it, and say "wow, that's amazing, I love it, I'm so proud of you. come here give me a hug. You are just brilliant”.